THOUGHTS AND IDEAS

For years, gym apparel has been dominated by the classic  Tees and Tanks. They’re reliable, easy to produce, and familiar. But here’s the thing: your members are looking for something fresh, stylish, and different. If your gym’s apparel is stuck...

It is no surprise that many of the fitness brands you admire have a strong culture of apparel. Meaning, when they offer apparel, people feel like they are connected to the movement/brand. They offer apparel on regular intervals. They put...

If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...

  Instead of forcing you to sift thru a telephone book thick catalog or aimlessly click around vendor sites, we've narrowed it down to the top styles that sell and work best for fitness businesses. We are taking the guess...

You're at a meeting with your accountant reviewing your year end financials. Your accountant is going over areas of growth when surprisingly, they mention that your retail is "up 43% from the previous year-specifically-apparel. What did you do differently this...

The main difference between us and the "local guy" is the amount of resources and benefits we provide to all of our clients. Below is a list of benefits and free tools we make available to ALL clients.  1. We...